In a nutshell, traditional advertising is what you usually see or hear in the contexts of television, radio, newspapers, magazines, and even posters or tarpaulin streamers. Digital marketing uses every aspect of the internet and modern technology to advertise. These include social media, e-mail marketing, search engine optimization, and SMS.
Many are now saying that in the “battle” (if such a battle really exists) of advertising agencies vs digital media agencies, the prime time of traditional advertising agencies is coming to an end. On the other hand, digital media is growing fast due to many smartphones and other internet-based gadgets proliferating on a daily basis.
Traditional Advertising is Still Far from Dead
But wait, if the above advertising agencies vs digital media agencies battle is true, how come traditional advertising hasn’t really come to an end? You may say television advertising may be on the wane but tell that to the lucky advertisers on programs such as ‘Game of Thrones and ‘The Walking Dead.’ How about those who advertise primetime during news programs or during the playoffs in the NBA, NHL, major league baseball, or the NFL? Wait, didn’t the NFL just announce the increase in advertisers and half-time ads during the recent Super Bowl between the Patriots and Seahawks? Radio advertising has admittedly gone down, but thanks to digital formats and live streaming, radio advertising seems to be slowly going up again. Admittedly, newspapers, magazine subscriptions, and sales are down, but again, thanks to digitizing, it looks like advertisers are finding Time Magazine or The New York Times lucrative once again.
Of course, no one can find fault with digital marketing simply because it’s what’s modern now and being used by virtually millions of users. Everyone knows that the push or pull marketing of digital media has great benefits that traditional advertising agencies can never measure. There are countless tools on the internet alone that can measure in all types of forms how any internet-based marketing is going or failing. Taking advantage of technology, digital media marketing can take advantage of changing applications. For instance, 10 years ago, SMS marketing was already a game-changer. Today, android application developments can offer different marketing platforms over a wide array of applications.
So who’s winning the advertising agencies vs digital media agencies battle? If you want to know the bottom line it all depends on what type of marketing you really need, and how you can adopt or assimilate your marketing strategy.
Digital Marketing and Traditional Advertising May Actually Co-exist
Take, for instance, the assertions in the paragraph above. When radio and print media saw their traditional advertising sales slump dramatically, they adopted technology to their needs. So now, while you can still listen to a radio program on your car radio, you can still listen to the same radio program through live streaming. Instead of using just paper, print media is now using digital marketing forms. On the internet front, the story is the same. Amazon and e-bay are doing well on the internet in selling their products, so they don’t need to advertise on radio shows or have tarpaulin streamers hung on posts. One method that could also help increase the popularity of your online business is putting up a billboard ad on a very busy rush-hour-traffic-prone highway.
The bottom line is that there really is no battle. It depends on what your business is, what it does, and what it needs. For maximum results, perhaps you can try a little bit of both.
Source | YouTube
What is digital advertising?
Digital advertising is the communication made by a company through digital platforms.
Market research finds that online advertising sees annual growth of approximately 30%. Digital advertising is expanding and changing the traditional way old-school media like television and print1. It creates targeted, brand-focused campaigns that are smart, articulate, and engaging. These campaigns are being used by corporations under the success model that the strategy should be accepted in order to be adopted whether or not it is ideologically
Digital ads help you reach the right people with the right message
Digital advertising raises the bar in the advertising industry. Advertising has been the staple of the company for centuries. But due to millennials having a digital society, businesses have to change their methods. Digital advertising is the way to go.
Digital ads can help you see measurable results
Digital campaigns and digital ads allow you to reach people with the right message at right time. New interactive platforms allow for organizations to gain better insight into where the estate is at in its shifting behaviors. With these insights, digital advertising media has emerged as a very helpful tool when it comes to increasing brand exposure in lower opportunity neighborhoods. This type of advertising could allow organizations to comply with demographic changes and enact positive change
It’s not one thing
It can look very different depending on where you advertise and how you do it.
How digital advertising media changes the traditional advertising game is examined through how it influences consumer behaviors, changing interpersonal networks, information diversity, and creativity. Advertising has become more diversified and experimental with the invention of new frameworks for marketing. Marketers are more interested in creating longer-term relationships with their consumers, making them not only more receptive to advertising strategies but also expanding the opportunities to reach potential sources of
It’s easier to understand, know, and help those on the other side.
Traditional advertising is not as effective as digital marketing. The roots of advertising can be traced back to 1895, three years after the first newspaper advertisements were published. This type of ad paid for an integrated mix between business and readership, increasing general awareness at no cost. However, advertisers found that they needed to place separate advertisements in each newspaper edition. Unknowingly, the process of advertising recycled at a restless rate.
Why is digital advertising so successful?
It’s affordable and scalable
Data collected by your business or social media platform can target exactly who you want to reach.
Digital advertising makes sense for small businesses
Digital media advertising is the best way to level the playing field for small businesses.
When to use digital advertising media?
The playing field has been leveled for small businesses using digital advertising media. The small business marketing strategy should be implemented with digital media to have a chance of succeeding against large businesses. Digital advertising can make a difference.
Digital Media Advertising and Social Media Sites
Digital media advertising is an increasingly popular way to advertise online. Digital media ads are generally more captivating than a traditional banner, display, or pop-up advertisements because the user has chosen to visit the site and may have a higher level of interest. The ads can be interactive, encouraging users to click on them or share with friends in order to receive information about the product or service being advertised.
Social media sites are a great way to advertise as well. Advertising on social media sites can be done in many different ways, depending on what site is being used.
The Future of Digital Media Advertising
Digital media advertising has been on the rise for a long time now. With more people using smartphones and tablets to consume content, digital ads have become an even more profitable venture for companies. For example, advertisers are spending more money on digital ads than ever before. In 2013, the total amount spent on digital advertising was $7 billion dollars while TV ad revenue was only at 5 billion.
Mobile ads are also becoming popular, with advertisers having to pay for app installations and in-app purchases.
The future of digital media advertising is promising because it’s predicted that the industry will grow.