What is Social Media Advertising?
Social media advertising doesn’t look that easy to implement but it’s certainly easy to get wrong from all angles. A successful social media marketing campaign needs both solid strategic planning and flexibility implementation.
The most solid challenge that any social media advertising may face is expectations. Social media marketers need to understand – and make their clients understand as well – that the client’s business, company, and goals determine what social media can do and can’t do as well. Just because there are a lot of social media platforms doesn’t mean that all of these must be utilized by the social media firm. A true marketing firm should know this, and they need to make the client understand this as well.
Twitter and Facebook are used in Social Media Advertising
Social media advertising has its own hype not found in other internet marketing formats and most especially not in traditional marketing. Facebook commands at least some 1.3 billion users a month. Twitter can break news stories faster than any news outlet. Pinterest and Instagram bring out the best in image advertising. Social media has no hype shortage. This is because whatever target market or niche is out there, all of them are into social media. Finding and engaging those potential customers is only a matter of tweaking the right content, conversation, or even controversy to get them to like, share, talk, discuss, and eventually convert.
Traditional marketing doesn’t have two-way interactions
The best thing about social media is that it is two-way. It can have reciprocity. Unlike other advertising avenues, social media advertising gives customers the chance to talk back, complain, or discuss your brand and company. Part of expectations means expecting the unexpected from customers. If for some reason the company has a strong protectionist reflex or is too careful with its brand integrity, then social media might not be for them. Part of social media marketing expectations is to expect customers to talk back, positively, and negatively. Companies expecting only positive feedback are unrealistic companies.
Even though negative feedbacks, successful brands on social media are prepared and excited to converse with all customers. It’s all part of the brand improvement plan because to fix any root issues with the product must always start with its customers. These successful companies know what to expect and face all types of positive, negative, weird, suggestive, and even far-out feedbacks and embraces all for what it is – the opportunity to get closer and interact with customers.
The Role You Play in Social Media Marketing
Expect to do the hard work
A true social media marketing firm doesn’t just count the likes and shares. They know how to engage these likes and shares into two-way conversations that may eventually lead to a conversion and sale. Even a potential client just “following” your company can become a tenuous relationship that leads to more sales via the follower’s social media “friends.” To do all this means expecting to apply plenty of hard work by creating conversations, interactions, and funnels to capture these potentials that are actively searching and just happened to enter your social media sphere.
Which social platforms are the best for advertising?
The best social platforms for advertising are Facebook, Twitter, and Instagram. Each of the three has its own unique strengths that make them good choices for different situations. For example, if you want to drive a lot of traffic to your website, Facebook is the best choice because it has more users and this means they have a greater chance of seeing your ad. If you want to reach people from all over the world, Twitter is a good choice because it has more international users. If you want to reach people from all over the country who use Instagram, then this platform should be your best choice.
Facebook is very switched on when it comes to advertising. Facebook offers a variety of options for businesses looking to promote their services.
Instagram has a high chance of reaching many eyeballs with ads. There are many features on Instagram that brands can use to interact with their audience. There is no wrong way to use the app, but there are multiple ways to use it.
3 minutes is spent on average per session on Twitter using it as a social media platform for brands to interact with their customers, which 40% of users have reported making a purchase after seeing it on Twitter.
Most brands utilize the community aspect to create more revenue. You can use Pinterest to share campaigns and link back to blogs and informational pages with visual aids.
LinkedIn is a platform for connecting with professionals and suppliers/employees.LinkedIn offers sponsored InMail, which is the new form of email marketing for B2B marketers. Sponsored content is ideal for sponsoring a piece of long-form content about your service, news about awards, or even announcements about new hires that will entice potential customers.
Advantages of Social Media Advertising
Social media advertising is a newer, cheaper, and more efficient way to advertise. It’s also less invasive than traditional forms of advertisement such as billboards because the ads are on people’s personal profiles. Advertisers are able to target specific demographics and avoid reaching the wrong audience. The ads posted on social media platforms can be tailored to each individual by determining their interests, which is not possible with traditional advertising. Social media advertising is also more interactive with the ad content and is able to use videos, photos, or text as well as advertisements on other social media platforms like Instagram and Facebook.
Disadvantages of Social Media Advertising
Advertising on social media has many advantages but also some disadvantages.
The first advantage is that it can be done without any cost to the company and it reaches a large audience of potential customers.
The second advantage of advertising on social media is that it can be done at any time, day or night which allows companies to be more flexible with their advertisement schedule.
One disadvantage of social media advertising is that it can be hard to target a specific age group or location.
It also requires companies to use more creativity and time on their advertisements because the ads are smaller.