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10 Features Every Social Media Dashboard Must Have

A Social Media Dashboard can be an invaluable tool for businesses that are spending any amount of time utilizing its platforms for building their brand and marketing to potential & existing customers. And because this type of tool can deliver so much value, there’s no shortage of companies who offer one.

However, it’s important to understand that not all Social Media Dashboards are equal in terms of what they can do for your business. If your business is currently utilizing platforms, but you aren’t using a dashboard to track social activity, here are the ten features you’ll want to make sure a dashboard has before signing up for it:

Easy to Use Social Media Dashboard

But, if a dashboard is cumbersome or unintuitive, it’s going to hold your efforts back instead of propelling them forward.

Comprehensive Coverage and Social Media Management

A big part of why this dashboard is so useful is that it allows you to handle all your social media management from a central location. Since a dashboard is only as good as the platforms it allows you to manage, be sure to choose one that has enough resources behind it to support all of the platforms you currently utilize.

Multiple Layouts

Different tasks require different information to be emphasized. A social media dashboard that allows you to customize what you see to your current task will save you a lot of time.

Helps You Stay Organized

You’ll want to choose a dashboard that makes it dead simple to perform tasks like searching for something you previously shared.

Emphasizes Relevancy

One of the biggest challenges with its Analytics is separating meaningful signals from noise. By choosing a dashboard with features that help to do this type of work, you can avoid drowning in too much data.

Real-Time Monitoring

Since social media is all about the now, it only makes sense that the Monitoring provided by a dashboard should keep up with conversations in real-time. And since you’re a busy person who can’t sit in front of the dashboard throughout the day, it needs to have a notification system. This will ensure that even if an important conversation seems to come out of the blue, you will know about it right away.

Streamlined Publishing

A great dashboard shouldn’t just help you keep up with what’s being said about your business. It should also have features that make Social Media Posting even easier. By choosing a dashboard that streamlines publishing, you can ensure that your brand is always part of relevant conversations.

Collaboration Features

The most successful business social media strategies are those that utilize every member of a business. A dashboard that allows you to give different levels of permission to various team members will save you a lot of time and stress.

Focused on Community

Because social media is such a powerful tool for building an active online community, be sure that the dashboard you’re considering will support that type of activity.

Ties Into Other Marketing Efforts

Social media isn’t something that should exist in a silo. That’s why features like automated reports that can be shared with clients, team members, or email subscribers are an essential component of a great dashboard.

Now that you know exactly what makes a handy social media dashboard, you’ll be able to pick the one that’s right for your business, which in turn will allow you to take your social media branding and marketing efforts to the next level!

 

FAQs:

1. What is a social media dashboard?

A social media dashboard is a centralized platform that allows users to manage and monitor their social media accounts. It provides a comprehensive overview of all social media activities in one place, making it easier to streamline processes, analyze data, and engage with followers.

2. Why is a social media dashboard important?

A social media dashboard is important because it offers several benefits such as:

• Saving time by managing multiple social media accounts from a single platform.
• Monitoring brand mentions, comments, and messages in real-time, allowing for quick responses.
• Tracking key performance metrics to measure the effectiveness of social media strategies.
• Improving collaboration and coordination among team members working on social media marketing.

3. What are the essential features of an effective social media dashboard?

An effective social media dashboard should have the following features:

1. Post Scheduling: Allows users to schedule posts in advance and automatically publish them at specified times.
2. Content Management: Enables users to create, organize, and manage content for various social media platforms.
3. Analytics: Provides in-depth metrics and data analysis to measure the impact of social media efforts.
4. Monitoring: Monitors mentions, comments, and messages across different social media channels.
5. Engagement: Allows users to respond to comments, messages, and mentions directly from the dashboard.
6. Competitor Analysis: Provides insights into competitors’ social media strategies and performance.
7. Team Collaboration: Facilitates collaboration and coordination among team members working on social media.
8. Integration: Integrates with other tools and platforms to streamline workflows and data exchange.
9. Customization: Allows users to customize the dashboard according to their preferences and requirements.
10. Alerts and Notifications: Sends alerts and notifications for important events, such as trending topics or sudden spikes in engagement.

4. How can post-scheduling help in social media management?

Post-scheduling is a crucial feature as it allows users to plan and schedule social media posts in advance. This feature eliminates the need for manual posting at specific times, especially when the target audience may be active.

Source | EzineArticles #8505170