Social Media for Business Can Maximize on Marketing
Social media for business or simply social media marketing isn’t just about sharing content and articles on social media sites. It isn’t just getting as many followers and as many likes for the business. It’s more than that. Small to medium businesses are now seeing the maximum ways that social media can convert for the sales and growth of the business. Naturally, there will always be skeptics who toe the hard line between digital marketing minus social media and traditional advertising.
So for those skeptics, here are 7 really awesome benefits of delving into social media for business:
You learn more about your potential customers
Marketing experts, like Sun Tzu, know the value of knowing your customers as well as your enemy/competition. You need to know who are the people in your target market or niche and what makes them tick and what they want and need. Social media and the tools used to monitor social media marketing can show you things like demographics, age, gender, and so on that can serve as basis for marketing campaigns targeted for your potential customers. In terms of the competition, you can delve into their social media sites and get valuable information about them to improve your marketing intelligence. You can then make quick marketing decisions based on gathered information. Remember though, that if you can see your competition’s social media so they can see yours as well. It’s a double-edged sword so you need to be extra fast to draw on your sword first.
Social Media for Business Can Effectively Target Potential Customers
Social media sites like Facebook have settings that allow you to target a specific audience or demographic. You can actually target by location, language, age, gender, relationship status, interested in, and education.
Social media can help you find new customers
Let’s take for example that you just opened a small restaurant that caters to breakfast meals and grilled lunches. All you need to do is to geo search on social media sites to locate people using keywords such as ‘breakfast’ and ‘lunch.’ When you locate these tweets or keywords, you can then reach out and invite them to try out your new place.
Customers give you instant feedback on social media
Unlike other forms of marketing including business websites and blogs, social media allows customers to give instant feedback, positive or negative, as well as insights, suggestions, inquiries, questions, etc. In this way, you can also instantly communicate back to your customers. You can even learn how customers are using your product so you can expand or improve on it.
Social media increases SEO ranking and other traffic
Internet marketers have proven time and again that having a website simply isn’t enough to get people to visit your business. You need other means of traffic marketing like search engine optimization (SEO) and other internet marketing means, including social media for business. Social media is actually one of the fastest ways to make your business website known and the more social media shares and likes you get, the higher your rankings get on search engines. For instance, if you just opened a convenience store and use “convenience store” as a keyword, chances are, the more likes and shares on your social media, variations on your keyword will rank higher in search engine results.
Content sharing is faster
With social media, it’s just too easy to post content, articles, and updates that reach your customers really fast. Your customers can get quickly updated in real time. Not only that, customers can share content with their network of family and friends.
You Can Create Customer Relationships with Social Media Marketing
Even if you haven’t met your customers face-to-face, you can interact with them on social media. You can talk to customers before, during, and after they purchase from you. Aside from the communication aspect, this creation of relationships with customers is something that traditional advertising and even your own website could never achieve.