How to Handle Social Media Bullying
With almost everything now “on-the-go”, a lot of people are online most of their waking hours. For some, the Internet has become a regular part of their life-their go-to place for motivation, connection, gossip, and even bitching. Though everyone is free to speak out their honest mind, an angry negative review at Google Places may have been left by some sleazy competitor. Cases when social media become a ground for bullying are not uncommon both for individuals and businesses. For reputation management, there are several ways to handle situations when you or your business is being attacked.
Do Not Give Your Attackers the Satisfaction
Bullies love the show, and attacking back not only gives them the satisfaction but also attracts more people and more potential bullies to get involved. Let their attempts at a fight backfire by not giving in to what they expect. The best reputation management to keep in mind upon the realization of possible assault to your credibility is to keep calm and be polite. This can easily neutralize the situation and sabotage the attacker’s plots.
Face the Issue… with a Smile
If you have to react, then do so politely. This will immediately disarm bullies or angry people whether customers, employees or partners. There are times when out of extreme emotions, people tend to become monsters without them realizing. So when you talk back in the most respectful way, you are helping them regain composure and become aware of how inappropriate they have let their feelings be known. Then you can easily convince them through private message to please hide, delete, or make the post visible only to involved parties.
Monitor and Be Proactive
There are SMM tools that you can use to check and monitor brand mentions so you know if your business is being subjected to Social Media bullying or what type of feedbacks your services and products are getting. This can help minimize the escalation of spam messages when handled properly in the soonest possible time. Sometimes, it can be hard to distinguish between disgruntled customers to online bullies. So it pays to be proactive and communicate. While at it, you have to:
- Apologize – A simple sorry can easily be the damage control. If it has been a mistake on your end, then try to make amendments. If not, then just apologize for their situation. Saying sorry does not mean you are taking responsibility, it can also be said to simply acknowledge that they are upset.
- Delete, block and report – Online bullies or trolls are mean just for the sake of pissing somebody or everybody off. When the troll won’t stop then the best Reputation Management strategy you can use is to get rid of him.
- Worst Case Scenario – When faced with social media bullying, make sure that you keep record of the defiling statements made, if the harassment continues outside of the network, then it would be high time to be thinking about filing cases.