Pinterest’s messaging feature allows pinners to easily control who they’re sharing with, greatly lowering the perceived social risk.
In short, two-way conversations, not one-way marketing messages, are how people naturally share and communicate with each other. And it’s no different for brand-to-consumer communication. A social strategy that focuses on creating dialogue, either between consumer-to-consumer or brand-to consumer, will be more successful.
Just last week Pinterest introduced a new feature that makes natural sharing easier than ever
One of the key benefits to hiring an digital marketing agency such as LSi Media is our understanding of – and sensitivity to – “reputational risk.” And as powerful and important as social media anything has become to businesses, it often comes with no shortage of risk – and worry – about one’s reputation.
To that end, we’re happy to see that Pinterest understands this and are pleased to see that they’ve recently launched a new feature which helps Pinterest users control and manage how their pins are shared. This article provides a good overview of the feature -and discusses the positive impact it has on managing this risk