Marketing can be downright self-indulgent.
If you want proof that most CMO’s are clueless look no further than the social media bubble. The hype sucked in a lot of marketing dollars and only now are brands starting to really question the value of a “fan” or a “follower” on social media.
In the meantime a national retailer recently stated that, in the food channel, POP displays placed in aisles increased conversion by more than 50% and he wondered why more brands were not focusing in on purchase decisions which are often made in the store….
See on www.newmediaandmarketing.com