How Important is Website Design to a Business Site?

How Important is Website Design to a Business Site?

 

A good web design will always be important

A good web design for any business website is very important for any business image. In fact, it is how a website is designed that can make or break any business. Remember that a well-designed business website serves as the show display window and frontage just like a real physical store. That frontage determines how many visitors you can get to enter your “store” and how many will stick around to become your eventual customers.

For a business website to have a really great website design, it must have visitor-friendly browser usability, minimal loading time, and with valid HTML coding so the website is not prone to loading errors or prolonged loading times.

No internet marketing campaign will ever succeed unless a website has a great design. While a marketing campaign may make an impact on potential customers, once they visit the site and are turned off by the ugly website design, then traffic for that site will eventually slacken off. Conversions will likewise be very few. The old cliché, “First impressions last” most certainly applies to websites because unless a website can initially impress, people will find somewhere else to go.

Always choose a professional website design company

This is where a professional website design company should come in. A real professional web design team and company knows what to take into account based on the client’s business and needs when designing and building a website. They know how and when to sit down with a business owner to get to know the business further and to listen to not only what the business owner needs but also his ideas and suggestions for a great website.

A good web design targets the right company objectives

To solve the company’s needs and sales challenges, it is not enough to just fill in the needs. Good web design strategies need to hit the bulls-eye by targeting the specific product or services objectives of the company that will truly reach the niche market and target audience for the company’s products and services. Everything should be taken into consideration including the small details like the company logo, company color, mission and vision, etc. A company starts off with these so the website needs to echo these aspects as well.

A good web design considers proper planning and strategy development

Proper planning and strategy development means giving clear and precise direction to the process of the website design. All web design angles considered for development must prioritize on the business goals that will serve as the eventual road map for the business and its website. Without a proper road map, no proper website designing planning and strategy development will go the right way. Likewise, all products and services from the company must be seen in its competitive edge against any competition when doing website designing. Therefore, any strategy development for the website design must distinctly identify the company’s products, services, and the company itself as unique from its competitors.

A good web design means meeting all the angles

A final consideration should be given as to where certain content will be placed and how these will be accessed by the website visitors. Strategic placement of web content, articles, newsletters, videos, and pictures can make all the difference when people come to browse a website.

 

2017-02-02T20:41:04+00:00

About the Author:

Sabine Grant
Coming from a small town in Austria, I set out with big dreams and curiosity and moved into the uncertainty of another continent. The journey has been rewarding and one of constant growth. From starting a network integration business, to learning new modalities, being part of setting a standard in the then new and uncharted territories of cloud back-up, with business and organizational development, project and program management, to being part of 2 acquisitions. Aligning a companies online presence with its vision and projecting an image that attracts new potential customers, converts leads,elevates website SEO and ranking has turned into a natural extension and lead me to create LSi Media.