Sales pages are unarguably one of the most effective ways of selling your products to the people who need it the most. It is one of the Internet Marketing practices that has evolved through time by adapting to change, and technological advances. It’s a true art form that takes time to perfect and use effectively. Luckily for you there are some rules and tips you can follow that will increase your chances of hitting it out of the park. If you follow these tips you will increase your conversions and smash it out of the park. It takes a lot more practice than any other type of content but it is fun.
Get the headline Perfect
This is the most important part of you sales page and it has to be perfect. I opt to do this last because its just that important. You have 8 seconds to grab the attention of the people you are trying to sell to. If you don’t have a compelling headline, your sales page is useless. It simply wont be read and all your effort will have gone to waste. If I were you I would write down 10 possible headlines and get other peoples opining on which one does the best job at grabbing their attention. Make it stand out with numbers of an interesting component. You should also get an e-book with a compilation of headlines for inspiration. Don’t try to automate this process with one of those software’s, they don’t work and will hurt your sales page.
Tell a Story
One of the most effective devices used to sell are “stories”. Everybody loves a good story and pay attention when they are reading one. This can be used to grab attention and further explain things in an entertaining way for you audience. Your story has to be amazing and entertaining. It also has to be important and relatable to your product/service. This is hard to get right and master, the more you write the better you will get. Be open to ideas on experiences that will make for great stories.
Use Hypnotic selling devices
With hypnosis you have the power to influence people’s subconscious minds and make them buy. You can easily implant simple trigger words to activate involuntary hypnotic “actions” in people’s brains. You could easily do it in writing by highlighting embedded commands by bolding, italics or use of colour.
You probably don’t believe this is real but it actually happens everyday and is proven by experts and psychologist. At a point in time we’ve all been subtly hypnotized to do certain things without realizing it. The cool process started long before we could talk, it’s ingrained in us. Its possible you would never suspect these hypnotic triggers upon reading. They are simple yet innocuous.
Use the fundamental components for Sales Pages
- Compelling Story
- Introduce Product/service
- List features
- Compelling call to action