Yes, Facebook is the “10-ton gorilla” in the room, but it isn’t the only game in town. Kevan Lee does a nice job providing business owners advice on things to consider when choosing among the various social media offerings. ~LSi Media
The complete guide on how to choose a social network for your business, featuring valuable statistics, research, demographics, and questions.
Excerpt: In fact, often times it may be best not to be on certain social networks, perhaps because of the time it takes to do social right or because your customer personasdon’t fit with a particular network. When you’re choosing which social networks to be involved with, it’s okay to be picky. You have my permission.
The next step is making an educated decision on which social networks to choose. There are a big number of factors that could weigh a decision for you, and I’ve done my best to collect them here in this post. From demographics to research and a whole lot else in between, here is what I’ve found to help you choose your social networks.
Source: Full Article here…