Email Marketing Tip – Be Genuine
Most people make the mistake of including a subject line that implies that you have previously talked to the person. Another mistake that people make is by coming across as if they were friends. The majority of people can spot these spam emails extremely quickly and will quickly mark it as spam.
Even if they do open it they will quickly realize what is going on. Just remember, deception is never the best strategy when trying to get someone to visit your website. The best strategy is to be completely honest and to choose an honest and catchy subject line.
You should treat your mailing list as an extremely valuable item. The reason for this is that if you treat people on your mailing list with respect you will go far with your business. Doing so will help you establish good relationships with your clients.